Work

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

Year: 2007

Type: article

Author: Lois Kelly

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W573495072

FWCI: 2.761

Cites:

Cited by: 29

Related to: 10