Work

Consumer search for information in the digital age: An empirical study of prepurchase search for automobiles

Year: 2003

Type: article

Study design: Observational Study

Source: Journal of Interactive Marketing

DOI: 10.1002/dir.10058

Authors: Lisa R. Klein, Gary T. Ford

Institutions: Rice University, American University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W57859109

FWCI: 23.4

Cites: 31

Cited by: 352

Related to: 10