Work

The Effects Of Message Order And Information Chunking On eWOM Persuasion

Year: 2011

Type: article

Source: Journal of the Association for Information Systems

Authors: Qiu, Lingyun, Wang, Weiquan

Institutions: Peking University, City University of Hong Kong

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W5834518

FWCI: 0.696

Cites: 32

Cited by: 8

Related to: 10