Work

Amfiteatru Economic 786 INSIGHTS INTO THE DEVELOPMENT OF THE MARKET OF MOBILE MARKETING SERVICES IN ROMANIA

Year: 2012

Type: article

Abstract: The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study: the offering of mobile marketing agencies in Romania; most used mobile marketing instruments; market changes generated by the advent of smartphones; perception of competition among Romanian mobile marketing agencies. This exploratory approach is the first multi-faceted qualitative study of the supply side of the Romanian market of mobile marketing services which is presently at the border between emergence and growth.

Source: RePEc: Research Papers in Economics

Authors: Carmen Balan, Mirela-patricia Zegreanu

Institution: Bucharest University of Economic Studies

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W584084053

FWCI: 0.713

Cites: 17

Cited by: 8

Related to: 10