Work

Understanding the Consumer

Year: 1997

Type: book

DOI: 10.1007/978-1-349-25438-5

Author: David A. Statt

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2497733515

FWCI: 0.625

Cites:

Cited by: 119

Related to: 10