Work

The Psychology of Consumer Behavior

Year: 2013

Type: book

Source: Psychology Press eBooks

DOI: 10.4324/9780203782002

Authors: Brian Mullen, Craig Johnson

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W587128646

FWCI: 10.36

Cites:

Cited by: 103

Related to: 10