Work

The dynamics of consumer behavior

Year: 1985

Type: book

Source: Wiley eBooks

Author: Winston H. Mahatoo

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W594096625

FWCI:

Cites: 21

Cited by: 21

Related to: 10