Work

Understanding the Effects of Message Design on Firm-Mediated Online Social Interactions: A Randomized Field Experiment.

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Tianshu Sun, Siva Viswanathan, Elena Zheleva

Institution: University of Maryland, College Park

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W598040529

FWCI:

Cites: 32

Cited by:

Related to: 10