Work

The Psychology of Marketing: Cross-Cultural Perspectives

Year: 2010

Type: article

Authors: Gerhard Raab, G. Jason Goddard, Alexander Unger

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W608221121

FWCI: 3.801

Cites: 12

Cited by: 15

Related to: 10