Work

Social Media Campaigns For New Product Introductions

Year: 2013

Type: conference-paper

Source: European Conference on Information Systems

Authors: Daniela Baum, Martin Spann, Johann Füller, Torsten Pedit

Institutions: Ludwig-Maximilians-Universität München, Universität Innsbruck

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W631794475

FWCI: 6.028

Cites: 39

Cited by: 7

Related to: 10