Work

Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American brand personality dimensions

Year: 2001

Type: book

Source: Marketing Science Institute eBooks

Authors: Jennifer Aaker, Verónica Benet‐Martínez, Jordi Garolera

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W633567486

FWCI: 0.848

Cites: 41

Cited by: 6

Related to: 10