Work

Investigating the effects of Selfpresentation at Social Network sites on Purchase Behavior: a Text Mining and Econometric Approach.

Year: 2014

Type: article

Source: Journal of the Association for Information Systems

Authors: Prasanta Bhattacharya, Tuan Q. Phan, Khim Yong Goh

Institution: National University of Singapore

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W635278940

FWCI:

Cites: 52

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Related to: 10