Work

The Potential of Neuromarketing as a Marketing Tool

Year: 2014

Type: dissertation

Author: Vivian Alexandra Roth

Institution: University of Twente

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W63872099

Cites: 68

Cited by: 21

Related to: 10