Work

Proceedings of the 1982 conference of the American Academy of Advertising

Year: 1982

Type: book

Source: American Academy of Advertising eBooks

Author: Alan D. Fletcher

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W640069222

FWCI:

Cites:

Cited by: 18

Related to: 10