Work

Consumer Behavior: Strategy and Analysis

Year: 1994

Type: book

Authors: Sak Onkvisit, John J. Shaw

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W643257624

FWCI: 2.376

Cites:

Cited by: 32

Related to: 10