Work

Consumer Behavior, an Information Processing Perspective

Year: 1982

Type: book

Authors: Brian Sternthal, C. Samuel Craig

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W644937883

FWCI: 26.38

Cites:

Cited by: 95

Related to: 10