Work

The Elusive Fan : Reinventing Sports in a Crowded Marketplace

Year: 2006

Type: article

Authors: Irving Rein, Philip Kotler, Ben Shields

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W645115617

FWCI: 8.196

Cites:

Cited by: 121

Related to: 10