Work

How customers think: essential insights into the mind of the market

Year: 2003

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.40-6513

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W648684630

Cites:

Cited by: 611

Related to: 10