Work

A Neuromarketing Study of Consumer Satisfaction

Year: 2013

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.2321787

Authors: Armando da Rocha, Fábio Rocha, Lucia Arruda

Institution: Pontifícia Universidade Católica de Campinas

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W669386

Cites: 51

Cited by: 10

Related to: 10