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Marketing: A Key Factor in Consumer Decision Making

Year: 2024

Type: article

Abstract: This paper presents a comprehensive examination of the intricate process of consumer decision-making, elucidating the intricate interplay between conscious and unconscious elements. The findings demonstrate that marketing stimuli exert a considerable influence on the formation of associations and emotions, which frequently operate subconsciously to shape consumer choices. Marketing plays an essential role at various levels, from the creation of needs to the provision of objective information and the personalisation of offers. By understanding these mechanisms, companies can develop more effective marketing strategies to reach their target audience, positively influence purchasing decisions and create lasting bonds with their customers.

Source: International Journal of Innovative Research in Multidisciplinary Education

DOI: 10.5281/zenodo.13733813

Authors: EL GOZMIR HASNAA,, CHOUHBI ABDERRAHMANE,

Institutions: Université Sultan Moulay Slimane, Tay Bac University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W6893161463

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