Consumer Behaviour and Decision-Making Patterns in the Used Indian Automobiles Industry in India
Year: 2025
Type: article
Abstract: India's automobile industry has witnessed rapid evolution over the last two decades, transitioning from a relatively closed market dominated by a few domestic players to one of the largest and most dynamic automotive markets in the world. Within this broader ecosystem, the used car market has emerged as a highly significant and fast-growing segment. Historically treated as secondary or less glamorous compared to the new vehicle segment, the pre-owned car sector has now become a major contributor to the automobile economy—both in terms of volume and value. Factors such as increasing affordability, shorter car ownership cycles, the aspiration for personal mobility, and digital transformation have fueled the surge in demand for used vehicles in India.
Author: Harsh Rai
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6893396174
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