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Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Konsumen Kopi Nescafe Di Jakarta Pusat

Year: 2024

Type: article

Source: Jurnal Ekonomi dan Bisnis (EK&BI)

DOI: 10.37600/ekbi.v7i2.1719

Authors: Darkiman Ruminta, Wahyu - Indrarti

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6909936710

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