A Study on Sports Person's Satisfaction Towards Selected Sports Shoes, with Special Reference to Coimbatore City
Year: 2024
Type: article
Abstract: This study aims to investigate the factors influencing the satisfaction levels of sports persons regarding their sports shoes,focusing on aspects such as comfort, fit, durability, performance, and brand preference. With the increasing importance ofspecialized footwear in enhancing athletic performance and reducing the risk of injury, understanding athletes’ preferences andexperiences with sports shoes is critical for manufacturers and brands. The study concludes that while athletes are generallysatisfied with their sports shoes, improvements in durability and sport-specific features could further enhance satisfaction levels.The findings provide valuable insights for manufacturers aiming to improve product design and for athletes looking to selectshoes that best meet their needs.
Author: D.Saravanakumar, V.Nithyanantham
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911627453
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