Consumers' Preference towards Quick Commerce App: Zepto in Ahmedabad City
Year: 2025
Type: article
Abstract: : The rise of quick commerce (q-commerce) platforms has transformed consumer shopping behaviors, particularly in urban areas where speed and convenience are paramount. This study explores customer preferences and satisfaction with Zepto, a leading q-commerce platform known for its rapid grocery and essentials delivery service. This study examines consumer preferences towards the quick commerce app Zepto in Ahmedabad. Using a survey-based approach, data were collected from Zepto users to understand key factors influencing their choices, including delivery speed, product availability, pricing, app usability, and customer support. Findings reveal that fast delivery is the most significant factor driving consumer preference, followed by competitive pricing and a user-friendly interface. However, occasional challenges related to stock availability and order accuracy impact overall satisfaction. The study provides insights into consumer expectations and recommends enhancing service quality and customer retention in the q-commerce sector. Keywords: Q-commerce, Consumer Preference, Zepto
Authors: Vaidehi Shukla, Ishita Garg, Priyanka Shah, Subhashis Mitra
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6911891765
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