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The Influence Of Strategic Shopeepay, Spaylater, And Cash On Delivery Payment Methods Purchasing Decisions in E-Commerce

Year: 2024

Type: article

Abstract: This research to determine the influence of the ShopeePay, SpayLater, and Cash on Delivery variables on consumer purchasing decisions. The research was conducted on the Panam community in Pekanbaru City. The type of research used in quantitative research. The sample consisted of 96 people using purposive sampling technique. The data analysis method in this study uses multiple linear regression with the SPSS Statistics Application. The research results show that the ShopeePay variable (X1) has a positive and significant effect on purchasing decisions (Y), the SpayLater variable (X2) has no effect on purchasing decisions (Y), and Cash on Delivery (X3) has a positive and significant effect on purchasing decisions. (Y).

Source: InJEBA : International Journal of Economics, Business and Accounting

DOI: 10.5281/zenodo.13909545

Author: Ermansyah, Ermansyah

Institution: Universitas Islam Negeri Sultan Syarif Kasim Riau

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W6911986223

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