A Study on Online Food Delivery App on Consumer Buying Behavior in Coimbatore District
Year: 2025
Type: conference-paper
Abstract: This study explores the influence of online food delivery apps on consumer behavior in the Coimbatore district. With the rapid growth of digital platforms like Swiggy, Zomato, and others, food consumption patterns have seen a significant shift. The research aims to understand consumer preferences, satisfaction levels, usage frequency, and the impact of demographic factors such as age, gender, and income on app usage. It also identifies key challenges users face, such as delivery delays, pricing concerns, and app usability issues. By analyzing these factors, the study provides insights that can help food delivery platforms and local businesses enhance user experience and expand their market reach in Tier-2 cities like Coimbatore.
Authors: Manoj. B, Rithika, Shanmuga Subramanian
Institution: KV Institute of Management and Information Studies
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6912169638
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