Work

Determinants of Food Consumer Satisfaction in Online Marketplaces: The Influence of Website Quality, Product, Price, Responsiveness, and Service

Year: 2024

Type: article

Abstract: \nRecently, there has been a growing trend of selling food products online through marketplaces. Consumer satisfaction plays a crucial role in supporting the sustainability of online food businesses. This study investigated the roles of website quality, product quality, price, responsiveness, and service on consumer satisfaction with food products on Bedukmutu—an online marketplace. A 5-point Likert scale, Spearman’s rank correlation, and ordinal logistic regression were employed to explore consumer satisfaction and identify the factors correlating with and influencing consumer satisfaction with online food products. The results revealed that product quality, price, and service significantly affected consumer satisfaction with online food products in the marketplace.\n

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/e3sconf/202459501011/pdf

Authors: Aprila Saffana, Heri Akhmadi

Institutions: Universitas Gadjah Mada, Kangwon National University, Muhammadiyah University of Yogyakarta

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Universitas Muhammadiyah Yogyakarta

OpenAlex ID: W6922245656

FWCI:

Cites:

Cited by:

Related to: