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Consumer Behaviour and Business Growth: Insights from Human Psychology

Year: 2025

Type: article

Abstract: Consumer behavior plays a pivotal role in shaping business growth. Understanding the psychological factors influencing consumer decision-making enables businesses to craft effective marketing strategies, enhance customer satisfaction, and drive sales. This paper explores the relationship between human psychology and consumer behavior, analyzing key theories such as Maslow’s Hierarchy of Needs, the Theory of Planned Behavior, and Prospect Theory. Through a review of literature and case studies, this study highlights how businesses can leverage psychological insights to improve customer engagement and foster sustainable growth.

Source: Zenodo (CERN European Organization for Nuclear Research)

DOI: 10.5281/zenodo.15357111

Author: Dewangan, Dr. Danesh

Institution: European International University

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W6930593510

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