Work

Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Apparel Under Armour di Jakarta

Year: 2025

Type: article

Abstract: This research aims to analyze the effect of product quality and price on purchasing decisions for Under Armour brand apparel for consumers. This study uses a quantitative approach using a research instrument in the form of a questionnaire which is distributed to 260 respondents. Based on the results of the research carried out, the findings were that product quality has a significant effect on purchasing decisions for Under Armour apparel. The price variable has a significant influence on purchasing decisions. Product quality variables and price variables together have a significant effect on purchasing decisions.

Source: KALBISIANA Jurnal Sains Bisnis dan Teknologi

DOI: 10.53008/kalbisiana.v11i1.1296

Authors: Andrian Haryadi, Siti Ruhana Dara

Institution: Institut Teknologi dan Bisnis Kalbe

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W6931522417

FWCI:

Cites:

Cited by:

Related to: