Year: 2024
Type: article
Abstract: This study aims to examine the effect of Price and Service Quality on Customer Satisfaction. This research design uses a quantitative method on the customer population of Djody Motor workshop from August 2022 to December 2022 totaling 134 people with a sample of 100 consumers based on the Slovin formula with an error rate of 5%. Data collection through a Google form questionnaire was processed using SPSS 22.0. The results of the study showed that the effect of price on service quality was 89%, which means it has a very strong and positive relationship, the effect of price on customer satisfaction was 39.3%, service quality on customer satisfaction was 36%, the results of the analysis of price and service quality had a simultaneous effect on customer satisfaction of 53.58%.
Source: JURNAL ILMIAH WAHANA PENDIDIKAN
Author: Djody Julianto Taufik Lukman, Uus MD Fadli, Enjang Suherman
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W6949304838
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