Work

A Comparative Study of Honda and Toyota Brands in Hybrid Vehicle Sustainability Using the Competitive Profile Matrix (CPM) Framework

Year: 2025

Type: article

Source: Springer Link (Chiba Institute of Technology)

DOI: 10.1051/epjconf/202532801037/pdf

Authors: Karina Aginta Putri, Kartika Syukla Nasukha, Maria Yosefa Febriyanti, Sofiani Rasyid

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6959601287

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