A Study on Consumer Perception, Intention and Satisfaction Towards FMCG In Coimbatore City of Tamilnadu
Year: 2025
Type: article
Abstract: In the Indian economy, the Fast-Moving Consumer Goods (FMCG) industry is crucial since it greatlyinfluences consumer purchasing trends. This study investigates how Coimbatore, Tamil Nadu, consumersperceive, intend to buy, and are satisfied with FMCG products. The goal of the study is to comprehendhow consumer decisions are influenced by several elements, such as pricing, brand image, promotionaltactics, and product quality. Structured questionnaires were used to gather information from a broadsample of customers in a number of different demographic groups. Price sensitivity and special offershave a substantial impact on purchase intention, but product quality and brand trust are important factorsinfluencing consumer opinion, according to the report.
Author: Dr.T.Nathiya, Shobika.M
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W6968040846
FWCI:
Cites:
Cited by:
Related to: