Work

Advertising Avoidance on the Internet: An Empirical Study about the Antecedents of Ad Blocking

Year: 2016

Type: dissertation

Study design: Observational Study

Source: Nottingham ePrints (University of Nottingham)

Author: Katterfeld, Eva-Maria

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6989116129

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