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Does Logical Incoherence Always Hurt Consumer Evaluation? A Study Based on Knowledge Payment

Year: 2024

Type: article

Source: Journal of the Association for Information Systems

Authors: Li, Xinrui, Zhang, Jin, Wang, Liye

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W6999894986

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