Year: 2020
Type: conference-paper
Abstract: The research displays the changes in the tourist market, the fast development of the digital tourism and the advent of social networks in tourism sector. In particular, the attention is focused on the new perception by the consumer in digital tourism and the role of social networks in the pre and post travel. Thus, the work is going to focus on the Instagram case study, as a powerful marketing and inspirational tool.
Authors: Valeria Cocco, Marco Brogna
Institution: Sapienza University of Rome
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7011739996