Work

Analysis of Factors Influencing Consumer Purchase \nIntention in Live Streaming Shopping in Indonesia.

Year: 2023

Type: conference-paper

Study design: Observational Study

Source: Ubaya Repository (University of Surabaya)

Authors: Santoso, Shelia Tesalonika, Anandya, Dudi, Indarini, Indarini

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7035989842

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