Work

The effectiveness of perceived personalisation on personalised advertising on social media

Year: 2022

Type: dissertation

Source: Nottingham ePrints (University of Nottingham)

Author: Zhou, Jiahui

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7065468175

Cites:

Cited by:

Related to: 10