Year: 2010
Type: article
Abstract: The evolution of traditional marketing to e-marketing has been achieved due to the arrival of new information and communication technologies, which have had an impact on the marketing strategies used by companies. The main target of this empirical study is to quantify the level of use of internet promotion strategies. The travel agency sector is selected due to its high level of investment in internet marketing. Results and study limitations are discussed and future lines of research are proposed. Conclusions can be useful to managers and marketing specialists.
Source: El Profesional de la Informacion
Institution: Universitat Politècnica de Catalunya
Language: Spanish
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2086349460