Year: 2025
Type: article
Abstract: This research examines the various aspects that impact consumer purchasing decisions, with a particular emphasis on Networth Prop, a prominent real estate firm. This study explores the economic, psychological, social, and environmental factors that influence customer preferences and choices in light of the complexity of highly involved real estate purchasing decisions. A structured questionnaire was given to 60 respondents as part of a descriptive research methodology in order to gather primary data. The primary study was supplemented by secondary data from market research, industry reports, and scholarly publications. The results show that afford ability is a key economic component, but psychological elements like perceived property worth and developer trust are also important. Along with growing customer interest in ethically and environmentally built houses, social dynamics—such as family influence and society norms—also emerged as important influencers. The study also emphasizes how technology, such online reviews and virtual property tours, may help purchasers make well-informed decisions.
Authors: Aswathy K M, Anjana C A
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W7082636623
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