Analysis of Consumer Behaviour and Preferences in the Nigerian Electronics Market
Year: 2025
Type: article
Abstract: : This study dives into the quirky world of Nigerian consumers, exploring how they behave and what they prefer in a market that's as unpredictable as Lagos traffic. Drawing from digital economics and time-use theories, we analyze how tech-savvy Nigerians juggle preferences for everything from smartphones to online shopping, all while battling economic vagueness and virtual realities. Through a mix of surveys, data crunching, and a dash of humor, we uncover patterns that could make even the most stoic economist chuckle. The research highlights the need to revisit traditional economic models in light of Nigeria's booming digital scene, ensuring economics doesn't get left in the analog dust.
Author: Akunne, Ngozi Anna
Institution: University of Abuja
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7083195927
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