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FACTORS INFLUENCING GENERATION Z’s REPURCHASE INTENTION TOWARD COSMETIC PRODUCTS ON SHOPEE: THE MEDIATING ROLE OF SATISFACTION

Year: 2025

Type: article

Source: Journal of Modern Management & Entrepreneurship

DOI: 10.62823/jmme/15.03.7990

Authors: Suphanuttha Subsumruay, Gu Qizheng

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7083584800

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