Work

Children as consumers: influence strategies and decision-making roles in Arab households

Year: 2025

Type: article

Source: Journal of Islamic marketing

DOI: 10.1108/jima-11-2023-0353

Authors: Suhail M. Ghouse, Omar Durrah, Monica Chaudhary

Institutions: Dhofar University, S P Jain School of Global Management, Melbourne Institute of Technology

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7088515991

FWCI: 3.619

Cites: 62

Cited by: 2

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