Year: 2025
Type: article
Abstract: This research aims to determine the relationship between ease of use, price perception on purchasing decisions of the users on Go-Food delivery application in North Semarang district. Quantitative method using a purposive random sampling technique are used in this research. The sample size used in this research is 100 respondents. Data analysis used in this research uses validation tests, reliability tests, data normality tests and multiple regression tests. The results of this research show that there is a relationship between ease of use and price perception on purchasing decisions of the users on Go-Food delivery application in North Semarang district.
Source: Jurnal Ekonomi Dan Bisnis
Authors: Liem, Alan Dharmasaputra Santoso, Juventius Wahyu Utama
Institution: Universitas Nasional Karangturi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W7089594605
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