The Effect of Advertisement on Consumer Decision Making Behaviour
Year: 2025
Type: article
Abstract: The study titled "The effect of advertisement on consumer decision making behaviour" provides an in-depth analysis of the way tv advertisements influence both children's behavior and family dynamics. It highlights that children are highly susceptible to the allure of advertisements, particularly those promoting toys, fast foods, and other consumer goods, which often shape their consumption preferences. Advertisements create an environment in which children’s view these products as essential, often leading to increased desires for material items. This exposure not only alters their instant picks however also fosters a term brand loyalty from an early age. Children, fascinated about the colourful and entertaining nature of TV ads, are normally less aware of the potential fitness implications of products advertised, especially unhealthy snacks and excessive-calorie foods. Their awareness is predominantly on a laugh and tasty elements of the advertisements rather than their content. This dynamic well-known shows a gap among children's and dad and mom' expertise of classified ads: even as Children recognition on the enjoyment and novelty of ads, mother and father fear about their pervasive and every so often harmful influence. The look at concludes by means of emphasizing the want for stricter rules around children-targeted advertising, calling for strategies that promote more healthy alternatives and responsible consumer conduct, in the end supporting to defend young minds from growing materialistic or dangerous tendencies.
Authors: Renu, Dr. Bharat Bhushan
Institution: NIILM University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W7089853385
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