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The Influence of Price, Product Innovation, and Service Quality on Competitive Advantage (Study on Hartini MSME Customers in Ponorogo)

Year: 2025

Type: article

Abstract: This research seeks to examine how price, product innovation, and service quality affect the competitive advantage of Hartini MSMEs in PonorogoUtilizing a quantitative method with an associative approach, this study gathers data by administering surveys to 100 respondents who are Hartini MSME consumers, using intentional sampling procedures. Data analysis was carried out by multiple linear regression using SPSS assistance, accompanied by classical assumption testing to ensure model feasibility. It was found through the analysis that all three independent variables together have a significant and positive impact on competitive advantage. Partially, each variable also showed a significant effect, with product innovation being the most dominant factor in driving competitiveness. These findings provide strategic insights for MSMEs to continue to innovate and improve product and service quality in the face of increasing competition.

Source: Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)

DOI: 10.31538/iijse.v8i3.7273

Authors: Melinda Wahyuning Putri, Budi Prabowo

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Consumer Behavior and Marketing Influence

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W7091683888

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