Work

Here, there, everywhere: Correlated online behaviors can lead to overestimates of the effects of advertising

Year: 2011

Type: article

Authors: Randall A. Lewis, Justin M. Rao, David H. Reiley

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7095357166

FWCI:

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Related to: 10