Work

Measuring the E↵ects of Advertising: The Digital Frontier⇤

Year: 2013

Type: article

Authors: Randall Lewis, Google Inc, Justin M. Rao, David H. Reiley, Google Inc

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7098637801

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