Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site". Working paper
Year: 2007
Type: article
Authors: Michael Trusov, Olph E. Bucklin, Koen Pauwels, Michael Trusov, Assistant Professor Marketing, Robert H. Smith
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W7098759197