Work

Motivations to engage in word-of-mouth behavior on social network sites

Year: 2015

Type: article

Study design: Observational Study

Source: Information Development

DOI: 10.1177/0266666915596804

Authors: Pin Luarn, Peng Huang, Yu-Ping Chiu, I-Jen Chen

Institutions: National Taiwan University of Science and Technology, Vanung University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2266359992

FWCI: 3.858

Cites: 75

Cited by: 41

Related to: 10