Work

Web: www.ebrc.psu.edu A Multi-Stage Model of Word of Mouth Through Electronic Referrals

Year: 2004

Type: article

Authors: Arnaud De Bruyn, Gary L. Lilien

Language: English

Topic: Digital Marketing and Social Media

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W7100646635

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Related to: 10